#mobile (2)

There they sit - in the restaurant a family together - but apart. Heads down in their virtual and social worlds engrossed on their mobile devices.  Food arrives and they're back to the physical world.  And all the time - organizations are watching, collecting data on them.

Why is mobile such a phenomenon?  These devices are always on. We visit 120 screens a day on our mobile devices - checking things, socializing, purchasing on line.  To businesses - mobile adds 2 new important dimensions to analytcis - time and place - in addition to all the rich information we generate. Organizations and retailers can offer geographical, time critical and content-specific offers to encourage customers to make that purchase decision in the “mobile moment".

Executives need to stay in touch with what is happening in their businesses 24x7 - in the office, at home, in a cab. on an airplane. Is now the right time to make that decision? Should we invest / divest ? These always-on, smart connected devices have become the mobile office, enabling users to make smarter decisions at the right time. So mobile devices are driving real-time and personalized business analytics. It's unacceptable to wait for a response on a mobile device. Mobile users seem to be calling the shots. In the UK the #1 reason why the "Millenials" (20-30 age group) switch banks is they don't like the mobile app.

So what does this mean for organizations with DB2?  Well if you have DB2 for z/OS - or IMS - you in good hands.  System z just scales and DB2 for z/OS is enabled for mobile device development with full support for MongoDB.  It delivers immediate access to the very latest transactional data - not a cached out of date copy. Add DB2 Analytics Accelerator and complex queries are slashed from days to seconds which means complex predictive and anti-fraud models can be refreshed hourly instead of weekly to help reduce the ever increasing business risks.

If you want to learn more join me and my co-speaker Adrian Lurie for "Mobilizing the enterprise: Business anytime, anywhere" on Nov 11 2014 at 11:00am EST.
Register here http://bit.ly/MobileAdvantage and receive a free thought leadership paper "When 'pull' turns to 'push': Mobile computing is now mission critical"

Mark Simmonds @zbigdata

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Any body watch the the launch of the IBM z13?  Wow - what and incredible piece of technology.  I blogged earlier back in December on mobile and analytics colliding.  It really has created a new tipping point in the industry.  Mobile iss driving business analytics to real time and analytics are gaining more insight from the tidal wave of mobile data and transactions that are being generated.  Think about it.  How many time do you access you cell phone in a day, in a week in a month, in a year !  All that lovely data.  There is only one database that can managed this workload. And now the z13 does it faster, smarter and more integrated than ever.  To find out more join me and Rebecca for a new webcast on Jan 27 11:00 ET on "When Mobile and Analytics Collide : Are you prepared?"  Hey - you get a free white paper !

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